further reading

Further Reading


Only the curious have something to find.

Learn more about the science and craft of storytelling from these fantastic and fascinating reads:

Pixar Story Rules by Emma Coates, 2011 – Pixar Touchbook

Wired for Story by Lisa Cron, 2012 – Ten Speed Press

The Storytelling Animal: How Stories Make Us Human by Jonathan Gotschall, 2012 – First Mariner Books

Why Storytelling is the Ultimate Weapon by Jonathan Gotschall, May 2, 2012 – Fast Company

Tell to Win by Peter Gruber, 2011 – Crown Business

Made to Stick by Chip Heath and Dan Heath, 2007 – Random House

The Neuroscience of Motivation by Dr. Dean Mobbs and Walter McFarland, 2010 – Neuroleadership Journal

SCARF : A Brain-Based Model for Collaborating and Influencing Others by Dr. David Rock and Christine Cox, Ph.D, 2012 – Neuroleadership Journal

The Neuroscience of Engagement by David Rock and Dr. Yiyuan Tang, 2006 – Neuroleadership Journal

Why Your Brain Loves Good Storytelling by Paul J. Zak, October, 2014 – Harvard Business Review

Why Inspiring Stories Make Us React: The Neuroscience of Narrative by Paul J. Zak, February 2015 – Cerebrum

All the world’s a story. Are you telling yours?

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